Using Attorney-Client Matching Services to Market Law Firms

What do these new services for linking lawyers and clients entail? Are there any other players? How much do they set you back? What do I have to lose? What will I get out of this investment? What's the rumor mill saying about them? Is it okay to use them to promote legal firms in this way? How much money would they save me, and are they right for me? It's up to me to see whether they can bring in new customers for me. According to the facts laid forth in Part 1, the solutions to these questions may be found. You'll get "the rest of the narrative" in Part II of this piece, which is written in the style of Paul Harvey.

Attorney-Client Matching: Findings and Recommendations

Here are my current ideas and findings on attorney-client matching services marketing for law firms, and I'll leave it up to you to make a decision:

There is no doubt that this vehicle for the promotion of law firms has some potential. If you use this strategy, you'll be able to bring in new business that you otherwise wouldn't be able to. Through the correct Internet attorney marketing, yes, you can do better and at least possibly cheaper for yourself (see my website). On the other hand, it won't happen tomorrow, and attorney-client matching may happen tomorrow. You may create your own systems while utilizing these systems and then decide whether or not to continue using them. Even if you had your own web systems, they are likely to obtain some business that you wouldn't have gotten otherwise.

As a side note, it is unfortunate that the business techniques you are receiving are simply "renting" and not owned by you. When it comes to Internet marketing for law offices, having a system in place that can be sold and generate traffic for you is a better alternative than this option for most or all lawyers in the long run. As a general rule, it's not a good idea to rely only on a single source of referrals. Before you set up your own Internet marketing systems or other marketing platforms, I still recommend using attorney-client matching services. Even after you've set up your own systems, you may wish to keep using these services. With your own processes in place, you may now decide whether or not to continue using the service.

What is the Purpose of This Marketing Platform for Law Firms

a person who is desperate for new clients at the moment. These systems have a steady flow of clients waiting to be sent your way, and they may do it immediately. It will take time and effort to implement and see results from other legal marketing techniques.

B. Someone who is obvious that they do not want to be engaged in the marketing process and is prepared to pay someone else to do it for them, even if it costs them more and they are "renting." B. If that's the case, then this is a wise decision on your part. As a result, you will still have to "close" the customer when they give you by email or over the phone, so you will still be participating in marketing. Unless you're an associate who performs just technical work in someone else's practice, you won't be able to avoid it (not that there is anything wrong with that).

In other words, if your current attorney marketing strategy isn't working, switching to one that does might save you money while simultaneously boosting the amount of money coming into your firm.

Last but not least, a partner-level lawyer who has a senior associate with strong people skills can operate this marketing vehicle for law firms and close the recommended clients.

Who Should Not Use this Sort of Legal Marketing

A person who does not respond to the matching service's recommendations on a regular basis.

However, you may obtain some coaching from these organizations to enhance this element if necessary and/or read my website for additional information on this skill set. b. There is no guarantee that you will be recruited if you don't "shine" in the eyes of the match business. There is a level of rivalry with up to five other lawyers who received the same referral.

Somebody who lives in a place where you don't get many references in your field of work. It might be an estate planner in a poor neighborhood or a rural community. Clearly, this mechanism for promoting law firms isn't for everyone.

Despite the fact that most of the bad material on LegalMatch and CasePost is from the past and has been favorably handled, it is still concerning to me. The Utah Bar, the Association of Trial Lawyers of America, and the National Association of Criminal Defense Lawyers seem to have been unfazed by the unfavorable material on LegalMatch in the past. This gives me some comfort.

LegalMatch would be my first choice if I were certain that this sort of car was right for me. You have at least some "closing" abilities if you're serious about working with them (they will work with you to get your closing ratio up if you need some support in that area). Why use LegalMatch? They presently have over 1500 members, more than 90 workers, and have been in business for a longer period of time. That offers them an advantage in knowledge, results, and long-term success. With greater resources than the others, their "footprint" of bringing business to their members is almost definitely bigger. LegalFish is a good place to start if you're unsure whether this form of marketing for law firms is right for you.

Why use LegalFish? This option would allow you to get started in the legal marketing field today for a lot less money than LegalMatch or CasePost.It is important to keep in mind that LegalFish's attorney marketing "footprint" is going to be far less than any of the other two firms, which means that they will almost definitely not be sending you as much business. You should make sure that LegalFish has agreed to not charge you for the months in which they do not bring in any new clients. For those that had a positive experience dealing with LegalFish referrals, were diligent in using the system virtually daily, saw a decent return on their money, and want more, I'd suggest checking out LegalMatch next. If you discover that you enjoy this strategy for marketing law firms, there is nothing wrong with joining two or even three of the services.

Keep in mind that the terms of your membership with LegalMatch, Case Post, and/or LegalFish are very negotiable if you decide to join them. Do your best to come to a mutually beneficial accord. A reference from existing members who practice in the same field as yours is always a good idea before you sign the contract with them.

At this time, I'm not sure I'd go with Lawyers.com. Why? In the beginning, there was no certainty. Not enough attention seems to be paid to that section of the site by Next Lawyers dot com. In addition, I'm not convinced it's worth the $2,400 annual price for the bio plus the annual fee. I'm inclined to believe that the "big three" would be better suited to spending this money. Because there are so many lawyers to choose from, you'll have a hard time finding one who's right for you, especially if you search for your zip code and practice areas on the web. At the moment, when customers are picking who to contact, it seems that there is little business and no means to influence their thinking in your direction. Even if you don't fall into this category, the $495 annual fee may be a worthwhile investment in your lawyer marketing efforts if you already have a bio listed with them (and it is bringing in new business for you). However, maintain solid records and see if it brings in any new clients for you. Otherwise, you'd have to discontinue the service.

However, I'd definitely avoid LegalConnection.com at this time. Why? Not at all. That it's separate from the FindLaw site is a big plus for me. As a result of it, LegalConnection would be my choice above Lawyers. dot com, but at this moment, I don't consider LegalConnection or Lawyers. dot com as part of the "big three."